Demystifying A/B Testing for the web, a glimpse into the past and a book you can't miss
cristianberceanu.substack.com
Intro Before exploring the intricacies of A/B testing, lets first have a look at its fascinating history and the impact it has had across various industries. I’ve recently stumbled upon a captivating story about how Google's A/B testing team ventured out to form their own consultancy startup and started helping others run similar tests like Google (e.g., changing button colours, font sizes, or more complex tests like search result order).
Demystifying A/B Testing for the web, a glimpse into the past and a book you can't miss
Demystifying A/B Testing for the web, a…
Demystifying A/B Testing for the web, a glimpse into the past and a book you can't miss
Intro Before exploring the intricacies of A/B testing, lets first have a look at its fascinating history and the impact it has had across various industries. I’ve recently stumbled upon a captivating story about how Google's A/B testing team ventured out to form their own consultancy startup and started helping others run similar tests like Google (e.g., changing button colours, font sizes, or more complex tests like search result order).